15.7.10

Nicolas and Carla, rehabilitating the detail



Watching French television this week was highly amusing for one thing: watch the presidential couple struggling to gain the points lost in the recent (catastrophic) popularity ratings of Nicolas Sarkozy. After various ministerial public wrongdoings (forced ministerial resignation over expenses scandals, the Woerth-Bettencourt affair) , the French president and his wife have decided to adopt a low profile. On the 12th, interviewed by David Pujadas on France 2 (the first national channel) to answer on the Woerth Bettencourt scandal and the retirement reform, Sarkozy surprised everyone by welcoming the journalist on the patio of the Elysee Palace… with one wooden table. And two uncomfortable chairs! True, French have problems with money. In French people’s mind, it is necessarily associated with evil. Sarkozy blowed the whistle on this attitude he thinks to be hypocritical: “I hear people claiming their detestation for money. God!” However, in this time of political and economic crisis, the President has understood that he need to rub his compatriots up the right way! Same for his wife Carla Bruni Sarkozy. Former model, used to luxury and style, the First Lady went on a walkabout to meet her admirers after the Bastille Day parade (14th of july) with no jewels. Not even a small pair of earings!
This is a strategy. But will the French electorate be sensible to that kind of detail?

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